2013 in review: Social media stats

Time to say goodbye to 2013 and welcome 2014!

Here are some fascinating social media stats from this year. Listed are Buffer, Facebook, Google+, Instagram, LinkedIn, MailChimp, Pinterest, Reddit, Skype, and Twitter.

Buffer

  • 1 million users
  • 87+ million posts shared
  • 1.2+ million social accounts

Source: Social Media Slant

Facebook

Source: Facebook Newsroom

Google+

Google Plus population around the world

Instagram

  • 150 million active users (60% outside the US)
  • 16 billion photos shared
  • 1.2 billion daily likes
  • 55 millions photo uploaded daily
  • 35+ million selfies uploaded

Sources: Instagram Press Page and Digital Marketing Ramblings

LinkedIn

MailChimp

  • 1.2+ million campaigns shared on Twitter and Facebook 
  • 2.4 million new users
  • 3.1+ billion new subscribers
  • 24,323,099 campaigns sent
  • 99+ million images uploaded for campaigns
  • 1.9 billion clicks  

Source: MailChimp Annual Report

Pinterest

Reddit

  • 56 billion pageviews
  • 731 million unique visitors
  • 40+ million posts
  • 400+ million comments
  • 6.7 billion total votes

Source: Reddit Blog

Skype

Source: Social Media Slant

Twitter

Source: Social Media Slant

WhatsApp

  • 400 million active monthly users
  • 100 million active users added between August and December

Source: WhatsApp Blog

Yahoo

YouTube

  • 1+ billion monthly unique visits
  • 6 billion hours of video watched every month
  • 100 hours of video uploaded per minute
  • 80% of traffic comes from outside the US
  • 3 billion monthly searches
  • Second largest search engine in the world – bigger than Bing, Yahoo, AOL, and Ask combined!

Source: YouTube Press page

Looking for more up-to-date stats? Check out Brian Honigman’s article.

Little Big eBook on Social Media Audiences

A genuine breath of fresh air in the stuffy atmosphere of me-too books written by social media practitioners who, frankly, have forgotten the most important element of all: people. – Suzan St Maur, author & founder of HowToWriteBetter.net

Learn more


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