2013 in review: Social media stats

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Cendrine Marrouat

Social Media Slant Founder Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. In 2012, she released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Time to say goodbye to 2013 and welcome 2014!

Here are some fascinating social media stats from this year. Listed are Buffer, Facebook, Google+, Instagram, LinkedIn, MailChimp, Pinterest, Reddit, Skype, and Twitter.


  • 1 million users
  • 87+ million posts shared
  • 1.2+ million social accounts

Source: Social Media Slant


Source: Facebook Newsroom


Google Plus population around the world


  • 150 million active users (60% outside the US)
  • 16 billion photos shared
  • 1.2 billion daily likes
  • 55 millions photo uploaded daily
  • 35+ million selfies uploaded

Sources: Instagram Press Page and Digital Marketing Ramblings



  • 1.2+ million campaigns shared on Twitter and Facebook 
  • 2.4 million new users
  • 3.1+ billion new subscribers
  • 24,323,099 campaigns sent
  • 99+ million images uploaded for campaigns
  • 1.9 billion clicks  

Source: MailChimp Annual Report



  • 56 billion pageviews
  • 731 million unique visitors
  • 40+ million posts
  • 400+ million comments
  • 6.7 billion total votes

Source: Reddit Blog


Source: Social Media Slant


Source: Social Media Slant


  • 400 million active monthly users
  • 100 million active users added between August and December

Source: WhatsApp Blog



  • 1+ billion monthly unique visits
  • 6 billion hours of video watched every month
  • 100 hours of video uploaded per minute
  • 80% of traffic comes from outside the US
  • 3 billion monthly searches
  • Second largest search engine in the world – bigger than Bing, Yahoo, AOL, and Ask combined!

Source: YouTube Press page

Looking for more up-to-date stats? Check out Brian Honigman’s article.

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