Facebook, YouTube and Twitter still lead the charge among major social media brands

Most valuable social media brands 2013

Infographic credit: BV4 Certified Brand Valuation Experts and the department of Social Media Management of HWZ University of Applied Sciences in Business Administration Zurich

BV4 and the department of Social Media Management of the HWZ University of Applied Sciences in Business Administration Zurich announced on Friday the release of the 2013 edition of their “Most Valuable Social Media Brands” report.

The study ranks the 30 most popular and successful social media brands in the world.

Like in 2012, Facebook, YouTube, and Twitter remain at the top with estimated respective values of $34.320 bn, $26.824 bn, and $23.656 bn.

On one hand, Facebook recorded a lower growth rate of newly registered users. On the other hand, Facebook’s contender Twitter caught up on the dimension of brand awareness and has increasingly captured the attention of younger social media users.

However, this year’s clear winner is Google+. The social network now sits in the 9th spot, for a value of $5.878 bn.

Google+ was able to significantly increase its global reach and registered users, resulting in a stronger and more valuable brand.

Other top social media brands include LinkedIn (#7), Tagged (#10), Craigslist (#16), hi5 (#19), Tumblr (#20), Instagram (#22), and Pinterest (#24).

The report also highlights the growing importance of mobile devices and increasing role of social networking in China.

[T]he number of Chinese Internet users has increased by 2100% since 2000 to 513 million users. It is forecasted that by 2015, a total of 700 million Chinese users will have access to the Internet – that is as many as in India, Japan, Russia, the US, and Indonesia together.

To read the complete report, click here

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