Nobody can deny the importance of Twitter anymore. After six years of existence, the social media platform continues growing and providing a free and very effective promotional avenue for entrepreneurs and small businesses.
Looking for tools to leverage Twitter even better and build a targeted audience? Here is a list of 23 must-have tools.
Launched in 2011, Buffer, also known as BufferApp, allows Twitter users to schedule tweets to be sent at optimal times throughout the day. The service also comes with a wide array of apps and browser extensions.
With Chitty Chat, you can have private conversations with groups of specific tweeps. Include @chitty_chat in your mention, click on the link in the instant reply, and you are good to go!
Dlvr.it takes any RSS feed and automatically posts content to Twitter and several other social media platforms, including LinkedIn, Facebook and Tumblr. The service also tracks performance and provides relevant stats (audience, followers, clicks, and popular posts).
With HootSuite, you can update multiple social networks with the click of a mouse: “Using HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, WordPress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics.”
Paper.li is a content curation tool that organizes links shared on Twitter by all your followers and compiles them automatically into an easy-to-read newspaper-style format. The service also sends daily tweets that feature the names of the top sharers, hence putting your followers in the front seat.
Rapportive turns your Gmail account into a communication hub.
Every time you receive an email, the extension for Chrome, Firefox and Safari shows you the sender’s social media information next to the message, including picture, occupation, latest tweets, and links to social networking profiles. You can also leave notes on their profile.
Most importantly, Rapportive turns a Gmail inbox into a mini-Twitter. You can follow, reply and retweet without leaving your account.
ReFollow allows you to discover, manage and protect your Twitter social circle. You can batch follow / unfollow / block users, discover relevant tweeps, filter users, and more.
Tweepi helps you get rid of spammers and deadbeat users and find quality tweeps among your followers.
Twitter Grader compares your profile to millions of other users and gives it a score out of 100. The higher the better.
TweetChat helps filter out the noise on Twitter by allowing users to create and meet in hashtag-based chatrooms.
TweetDeck is a stand-alone Twitter client that lets you send tweets, create groups, save searches, etc. It is free and available for desktops and as an application for your iPhone, iPod Touch, iPad and Android, and the Chrome browser.
TweetLevel measures a tweep’s or brand’s importance on Twitter. Users receive scores in four categories: influence, popularity, engagement, and trust. The higher, the better.
“Tweetizen is a simple web-based tool designed to help you filter the daily influx of tweets, and easily find the ones that are relevant to you. Use our simple embed widgets to embed twitter to your websites and blogs.”
Tweetwally lets you search Twitter for messages based on hashtags, usernames or keywords, and create your own “tweetwall” — updated in real-time. You can then embed it on your blog and / or present it on a projector or on an iPhone.
Looking for the best times to tweet during the day? Try Tweriod! The tool analyzes your and your followers’ updates and then tells you when your posted content has the greatest chance of being seen by others.
TwInbox is a free, all-in-one Twitter client that works directly inside Microsoft Outlook. You can basically do all the things you would do with TweetDeck or HootSuite.
TwitBlock scans your list of followers and separates the wheat from the chaff, by making it easy to find spam accounts and block them.
If you find the 140-character limit restrictive, here is the perfect application for you: “With TwitLonger, you can write what you need and a link to what you said will automatically be posted to your Twitter account. It’s like twitpic for text.”
TwitSprout gives you access to in-depth analytics for your Twitter and Facebook accounts. The information is presented in a visually appealing dashboard. TwitSprout also analyzes the Twitter and Facebook accounts of your competitors.
Twitterfeed works like dlvr.it. The service automatically updates your networks (Twitter, Statusnet, Hellotxt, and Facebook) every time you publish a new post on your blog.
Twitter Search is Twitter’s own search engine. Use it when looking for Twitter messages and users in real-time. You can also save your searches for later perusal.
Twylah offers SEO-friendly Twitter brand pages for celebrities and businesses. These pages are based on trending topics.
Do you use some of the tools in this article? If so, what do you think?