A lot of content is published online every day. So much, in fact, that you are likely to miss a majority of it.
Don’t fret, I’m here. Here are six great links that should give you great food for thought…
- What’s been your most popular content ever, and to what do you attribute its success? (Aja Frost, Inbound.org)
This is not an article, but a fascinating discussion on the concept of viral content. The comment thread is a treasure-trove of insights. So, it’s worth reading it a few times.
My favorite comment comes from Melanie Sazegar: “The common remark people share is that the blog post was thought-provoking, insightful, and enlightening.” Three keywords I use repeatedly in my presentations and posts.
I also shared my own story here.
- How to Create Achievable Social Media Goals (Dominique Jackson, Sprout Social)
Have you ever heard of the SMART acronym? If not, here is what it stands for: Specific, Measurable, Achievable, Realistic, and Time sensitive. SMART goals will yield outstanding results.
How so? The answer is in this excellent article, which details all the necessary steps to build a solid online strategy: objective, goals, metrics, planning, and tracking.
- The Difference Between B2C and B2B Content Marketing (Sujan Patel, Marketing Insider Group)
From setting goals to subject matters and promotion, Sujan explains subtleties in plain English. And if you don’t have patience to read everything, just skip to the end of each sub-part for a summary of the main idea.
My favorite quote from the post: “While rules are made to be broken, a pretty good guide to remember is that: B2B content should inform and educate, while B2C content should inspire.”
- Our 8 Best Ad Copywriting Tips EVER! (Dan Shewan, Wordstream)
We live in a day and age of clickbait titles (and content). So, when I saw this one, I was on the fence. I am happy I followed my gut feeling, though. The post is stellar.
Great ad copy = knowledge of audience + emotions + benefits (and a few more things). That’s also the recipe for creating any type of content that converts.
“Nobody cares about why your company is supposedly awesome. They only care about how you can make their lives easier.”
- How to Build A Story With Your Brand (AJ Agrawal, Inc.)
I love it when peers and friends recommend content to read. This post was shared by Martin W. Smith, one of the best content curators I know. It ties into many of the conversations he and I have had in the last year or two. It’s also something that my pal Kelly Hungerford advocates.
Today’s best corporate content doesn’t feel like marketing anymore. Instead, there is a desire to build movements, to favor communities over dollar signs.
Not a novel idea, of course. However, it’s great to see more bloggers take a stand and show the way.
- All the Social Media Slang Your Brand Should Know (Jennifer Beese, Sprout Social)
Since this post is about a rarely covered topic, I find it’s important to bring it to your attention. Plus, Jennifer Beese shares some excellent tips.
I agree with her. Slang can make or break your reputation. You really have to know who you are talking to. Your industry also plays a major role.
The edge of your brand has nothing to do with the number of times you use the word “bae”. ;-)