Using social media to promote one’s business can be a stressful and overwhelming experience. The constant pressure of staying on top of one’s niche to provide quality content may lead to a lack of proper physical and mental rest.
The consequences are not fun. Burnout makes life miserable while killing productivity and efficiency altogether.
Those who have experienced burnout know that there are ways to avoid it. In this article, I will share four tips that I have used successfully throughout my career.
Set Attainable Goals
Experts will tell you this. If you try to do too much, you will end up blowing hot air because of unmet deadlines and stress. Success in social media requires good organizational skills.
Every week, break down important objectives into smaller and attainable goals. For example:
- Monday, Wednesday, and Friday mornings (30 minutes): Respond to blog comments
- Tuesday, Thursday, and Saturday afternoons (20 minutes): Engage with your audience on social networks
- Evenings (15 minutes): Skim through your social feeds and bookmark interesting content to read later
Remember. It is not the number of hours you spend on social media that matters. What matters is how well you use the time you have.
Take Frequent Breaks
The best way to keep your mind refreshed and fit to deal with challenges is to allow it to rest properly.
- Take short breaks (five to 10 minutes) every two hours. Focus on relaxing activities, including walks and music.
- Sleep seven or eight hours per night.
- Take a day off every week.
- Drink water frequently.
- Stop eating meals in front of the computer.
Of course, there are times when breaks are impossible. So, if you must work nonstop for a long period of time, make sure you fully “disconnect” for 24 hours every 10 days.
Learn to Say “No”
One of my pet peeves is people approaching me on Facebook or Google+ late at night or early in the mornings to talk about business. While social media has changed the way we connect and work, professional interactions require professional settings.
Having an online office does not mean that you have to put your life on hold in the evenings, on Sundays, or on public holidays — especially when it comes to unpaid work.
Learning to say ‘no’ when needed will save you a lot of stress and headaches. It will also show others that you value yourself and your work.
Yes, you read it right. It is possible to have fun with social media!
There are always something new to discover, great people to meet, and educational conversations to have. And the opportunities for partnership are, quite frankly, amazing.
If you do not make the most of it, no one else will do it for you. And in the long run, you will be faced with missed opportunities and regrets…
What are your tips to avoid becoming a social media burnout? Share in the comment section below.