So, you have released a book or announced your latest product? Congratulations, it is a great achievement!
As exciting as this news may be for you, it would be a fallacy to believe that the rest of the world will share the same enthusiasm. Be ready for negative comments.
Bad reviews are part of life. Every author or business owner gets at least one that makes them wonder whether they should give up on their dreams. Ask me how I know. ;-)
In this article, I would like to share four simple tips to help you deal with the situation in a positive manner.
First, know that feeling sad, frustrated, or angry is normal. After all, it seems as though someone is attacking your “baby”!
Do not respond on the spot. Instead, take an emotional breather. Get off the computer and turn off your mobile device. Go for a walk; call a friend; listen to some good music; grab a coffee… Do something that will take your mind off what you have just read.
Do not take it personally
After this cooling-off period, time to assess the situation and take an honest look at the review.
Remember the following:
- You cannot please everybody. People have specific tastes, opinions, and expectations.
- A bad review is not a personal attack against you or your business (except in rare cases). Instead, it reflects what the person has experienced while reading your book or using your product.
- A bad critique is not evidence that the customer is stupid or does not understand your message or passion.
Once you realize all that, your mindset will change. You will suddenly find yourself able to read between the lines and turn the situation to your advantage.
You will understand what you can do to improve your product and become more attuned to the needs of your audience in the process.
Focus on constructiveness
Of course, not every review is helpful. Some people just like being negative. So, there is nothing you can learn from their comments. Here is an example:
My advice to you is to separate the grain from the chaff. Take opinions with a pinch of salt and focus on constructive criticism instead.
Reach out to the reviewer
The most important lesson here is that no matter what happens, there is always a way to make things better.
First of all, learn to let go. As I said earlier, you cannot please everybody. And honestly, if as a business owner, you cannot take a little heat occasionally without breaking down, your calling may be elsewhere.
Always acknowledge reviews, no matter from whom they originate. For example, send people “thank you” emails or reach out to them on social networks. Invite them to share even more feedback with you. You may be surprised by what happens next…
How do you usually deal with bad reviews?