Today, I read an article about Yahoo and Google being interested in purchasing Flipboard. Before that, I had learnt that Re/code had been acquired by Vox Media. Oh, and did you know that Facebook has recently launched Instant Articles, a new product that allows publishers to create interactive articles on the platform?
If you feel overwhelmed, I understand. There is so much going on! After all, you are a small business owner or solo-entrepreneur, and you have other things to worry about.
So, here is my advice to you. Continue worrying about what matters to your bottom line. Because at the end of the day, that is exactly what Google, Facebook, Twitter, and all the other major social platforms do. They are businesses. As such, the people behind them will do what’s needed to fend off competition, make money, and continue thriving.
Don’t get me wrong. If you choose to have an online presence, it is important to be in the know about the latest social media developments. But the developments that concern the sites you use.
Being everywhere is (very) optional. For example, you don’t have to open a Tsu account because the world tells you to. And you should not be on Snapchat if you only serve local customers over 55 years of age.
As always, it starts with two questions:
- Is my audience potentially there?
- Can I add more social media to my workload?
I have to be on many networks because it is my job. But you, on the other hand, cannot afford to spread so thin.
You owe it to your current customer base and audience. They are the ones who allow you to be in business right now. So, weigh your options carefully.