I am very happy to announce that I now am a Paper.li Blog Staff Writer. It’s an honor to contribute content for a brand that is so focused on its users. Another perk is the ability to work alongside Kelly Hungerford, who has taught me a lot about community building and management.
In my first assignment, I had to highlight some of the benefits of content curation and show examples of how brands can use Paper.li to curate their way to the top.
I am sharing an extract from the article below. You can read the rest on the Paper.li Community Blog.
Do you know that 27 million pieces of content are shared daily on the Internet? Quite impressive, isn’t it? And if we add the fact that the average attention span is a mere eight seconds, it is fair to assume that a majority of this content will go unnoticed.
Fortunately for us, there is curation. Often mistaken for aggregation, curation is the process of filtering through the huge amount of digital content available, selecting the best quality information, and then organizing and sharing it with your audience in a customized way.
Many individuals and brands now use curation as part of their content strategy. It is the case, for example, of a little over half of B2B marketers. And apparently, it is a very efficient practice: 40 percent of them see positive results.
Why does it work? Here are six major reasons.
Solo-entrepreneurs and small business owners know it. Content creation is a time- and resource-intensive process. And when you have deadlines to meet, stress may often trigger lack of inspiration.
With curation, you can take a breather while:
- Continuing to serve the needs of your audience.
- Coming up with fresh ideas for your own content strategy.
- Offering a diversity of content that you may not have thought of covering yourself.
Continue reading the article on the Paper.li Community Blog.