Buffer: A model of transparency

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Cendrine Marrouat

Social Media Slant Founder Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. In 2012, she released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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I wanted to post a quick update and apologize for the awful experience we’ve caused many of you on your weekend. Buffer was hacked around 2 hours ago, and many of you may have experienced spam posts sent from you via Buffer. I can only understand how angry and disappointed you must be right now.

(Source: Buffer Blog)

In October 2013, when Buffer was hacked, the team behind the scheduling tool for Twitter, Facebook and LinkedIn did something that many considered awesome. They proactively went “full monty” about the situation by email and kept users continuously informed via their blog, Facebook, and Twitter about the steps they were taking to ensure that the security breach would never occur again.

Buffer is a model of transparency in many ways. For example, the company recently decided to share employee salaries. It is also completely open about revenues and user numbers.

Want to know why Buffer would do such things? The answer is in the video above.

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