Last year, I launched #smslantchat, a monthly Twitter chat for small business owners and solo-preneurs with small wallets. My goal was to show you that social media is not as scary as some make it look.
#smslantchat follows the “Happy Hour” principle. There is no specific topic. You join, I improvise questions, you ask yours and contribute answers. So far, the experiment has been very successful. The group of participants is small but smart and lively.
With that said, I wanted to change the dynamics for the January chat. I asked my friend and mentor, Kelly Hungerford, to join us as a guest.
Having worked with Kelly in different capacities for a few years, there was one topic I knew would fit her: Community building. And boy, was I right!
Here are the questions I asked:
- Why do small biz owners and solo-preneurs need a community of supporters?
- Can they achieve the same results as bigger brands?
- What are some tips to increase the size of a community organically?
- What tools have you used and would recommend for community management?
- How should a biz owner or solo-preneur deal with difficult people and issues within the community?
The answers are in the slides below.
Want to be notified of the next chat?
— Cendrine Marrouat (@cendrinemedia) October 12, 2014