The photo above is three years old. I took it during one of my stays in Toulouse, my home town.
I love the black and white format. It does not just embody timelessness and elegance. It also allows a photographer to share their personal vision of the world in a simple way.
A black and white picture entices us to try and imagine what colors could have revealed. Its subject(s) and story become a relatable message that tugs at our heartstrings. And that’s why we feel compelled to tell others about it.
Successful businesses work in like manner. The people behind them are driven by so much passion, purpose, and love for human connections that they draw our attention like a magnet and make us want to recommend them to our networks.
Want examples? Check out Curagami, a company co-founded by my friend Martin Smith, a man whose commitment to excellence and serving others is unparalleled and contagious. And there is also Paper.li, the platform that Kelly Hungerford and a few others have helped take to the next level by listening to feedback and putting users to the forefront.
Beautiful pictures make people happy. Brands that care turn simple things into delightful experiences — every day!