“I don’t have time for blogging.” “I can’t figure out how LinkedIn or Google+ works.” “I have no idea how to find my audience.” “I don’t have enough followers to make a splash on Twitter.” “I can’t afford to do social media.”
Our can’ts and don’ts, what we call challenges, arise from three things: our impatience, our fear of what everyone thinks of us, and our inability to see the big picture. What we want is, too often, quick results with little work.
The truth of the matter is that it takes efforts and ‘sweat’ to find your target audience, build valuable relationships, and earn a living. It’s one thing to say: “I am involved in social media.” It’s quite another to actually do it right.
Lack of time, money, and opportunities should never be a hindrance. In fact, this lack is a blessing, because it forces us to value and make intelligent use of our skills instead of just trying to get around. Many successful businesses got started that way.
Only have an hour a day for social media? You can still achieve a lot! Settle for small, attainable goals. For example:
• 30 minutes in the mornings, 30 minutes in the evenings
• Mornings: 2-3 tweets, 1 Facebook update, responding to questions and comments on social media pages
• Evenings: Skimming through social feeds (Facebook, Twitter, Google+, LinkedIn, etc.) and bookmarking interesting content for later perusal
• Mondays, Wednesdays, and Fridays: Responding to blog comments
• Tuesdays, Thursdays, and Saturdays: Responding to mentions on social networks
Can’t afford to invest in expensive productivity tools? You will find many excellent services that are free or won’t deplete your wallet: TweetDeck, HootSuite, Buffer, Swayy, Paper.li, Scoop.it, etc.
YOU can achieve pretty much anything you want. YOU hold the key to your own success.
“When nobody would pick me, I picked myself.” – Mark Schaefer