If you have followed this blog for a while, you know how much I love curating content. You may even remember my introduction to the topic.
Honestly, I would blog about curation all day. That’s why, anytime someone asks me to contribute my thoughts, I can only oblige. :-)
Here is another primer on content curation, this time for B2B companies and marketers. I wrote it for the B2B News Network.
Aside from the usual definition and list of benefits, you will find a series of questions to ask yourself before jumping on the curation bandwagon. I have also included all sorts of useful tips and the names of two must-use tools.
Unlike aggregation, which is an automated collection of items, curation requires context. It is a human process.
Writing articles, making videos, and designing infographics require a huge investment in time and money. And inspiration is not always around the corner. Unfortunately, audiences and consumers need answers even in that situation.
That is the reason why curation offers a very valuable alternative.
The benefits of content curation for B2B businesses and marketers
“A content curator offers high value to anyone looking for quality content because finding that information (and making sense of it) requires more and more time, attention, and focus.” – Beth Kanter
There are many benefits to including curation in an online B2B strategy.
– By suggesting useful resources that may not always be yours, you put the needs of your audience and customers first.
– By sharing the latest developments in your industry, you become a go-to resource for people looking for a stream of fresh information.
– By only selecting what you feel is the best content for your audience, you extend the impact of customer care and establish trust and credibility.
– By adding your perspective to that content, you demonstrate thought leadership and amplify the value of your brand.