Jeff specializes in social marketing and integrated PR. A former PR agency CEO, he knows his way around agency management, business profitability, client service, and managing staff and operations. He also blogs at ThePRCoach.com.
Why did you decide to become a curator?
I first became interested in curation when I was editor for the Public Relations topic on About.com in 1999 – 2000. It was like the Stone Age – “blogging” hadn’t been invented yet and curation was something that people did at the Smithsonian. We Googled and gathered and shared it in a rather crude email newsletters and online.
That led to me launching ThePRCoach in 2006, where I’ve curated more than 8,500 articles on topics of interest to PR and social media pros. This year my site will undergo a whole new redesign and presentation of content, so stay tuned.
What benefits has curation brought you?
Curation forces you to get deep into your topics of interest. You learn how to search, find, and share quickly and ultimately how to find the highest quality sources.
The most exciting thing is to see the new tools that are available to help us find and publish with such speed. The biggest benefit is that it helped me establish my influence as a PR and social media resource in addition to building significant website traffic from followers.
Traffic on my Scoop.it pages continues to grow and has now passed 230,000 page views as well. So curation is an important part of building influence, creating business opportunities, and enjoying a community.
What is your top tip for great curation?
Experiment with a few curation tools or technologies. Pick your favorite curation channel and be patient for your payoff. I’ve tried various tools starting with Paper.li, List.ly, Storify and Rebel Mouse.
Publish your content, then share on Twitter, Facebook, or your favorite other social media channel to extend your reach. For the past three years, I have really enjoyed Scoop.it. It’s a powerful way to showcase content, publish it and share it on other social media.
What’s the best example of curated post you have ever read?
One of my favorite curators is Baiba Svenca. She curates on Digital Presentations in Education.
She constantly finds great presentation tips and tools with real value such as this recent share regarding a new offer from Haiku Deck “Haiku Deck Zuru – Instant Presentations”
Is there a content curator you would like to see featured in this series? Feel free to share their name in the comment section below.