Picture this. The great post you bookmarked a few days ago has been replaced by a 404 error message.
Sounds familiar? Well, that’s because the 404 error page (“Sorry, the page you requested cannot be found”) is a very common occurrence. It pops up on a visitor’s screen every time they input a bad link or click a non-existent or dead link. More often than not, this prompts the person to leave. And if they don’t already know or trust your website, they will probably never come back.
I don’t believe in letting chance run a business. So, let me say this: Take advantage of the space and customize it!
Not too sure of what I mean? Check out the three examples below.
What I love about these 404 pages is their creativity and humor. The language is also friendly and inviting. And it is easy to go back to the main page or to find specific information. What a great way to keep visitors interested and hence decrease bounce rates!
Ready to customize your 404 page? Here are some suggestions for effective results:
- Make sure that the page looks and feels like the rest of your website or blog
- Include an image or a video (for a great example, click here)
- Give visitors a way to report the error
- Include important links (main menu, home page, popular posts, most used pages, etc.) to allow people to easily retrace their steps
- Add a search box
- Include calls to action
Most importantly, don’t reinvent the wheel. Use the 404 error page to connect with your visitors in a unique, yet simple way.
More great examples
- 60 Really Cool And Creative Error 404 Pages Hongkiat Lim (Hongkiat.com)
- The 28 Best Error Pages On The Internet by Tanner Ringerud (BuzzFeed)
- 35 Creative 404 Error Pages (WDL)
- 50 Of The Most Creative 404 Pages On The Web (Canva)
This article was originally published on Social Media Week.
What is your favorite example of 404 error page? Any tips to create a great page?