Let me be honest. I am blown away.
The support The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win has received is amazing. I can’t thank you enough for that.
I’m especially grateful to A.K. Andrew, a novelist, blogger, and visual artist, for taking the time to write one of the most thorough reviews of any of my books.
You can read it below.
Cendrine Marrouat does an excellent job with her second book, The Little Big eBook on Social Media Audiences, because she practices what she preaches and writes directly to her audience. Combining personal stories, and business examples with page after page of excellent resources, she makes the book very accessible. The heart of what she tells us is that people are what count.
This quote from the final Chapter says it all. “Social media is not a numbers game. The size of your audience does not matter. What matters though, are the people who are part of it.” Cendrine’s own integrity shines through in every chapter.
The book covers a wide range of aspects of using social media as an entrepreneur.
We learn how different social media are best used, by her own experience and that of other small businesses or individuals. e.g. renowned author Margaret Atwood’s Facebook page is about her work, interviews etc, whereas she uses her twitter account to respond to individuals & retweet. (amazing for such an esteemed author I thought)
Cendrine emphasizes that the cornerstone to success with social media, is knowing your audience. So she encourages us to ask questions & listen. Nurture relationships by responding to feedback we receive in whichever relevant social media platform.
There is a fantastic section in which she shares a personal experience of customer service with Dell when her computer was problematic. She managed to directly contact customer service, have the problem both diagnosed, and solved, all through twitter! If we understand what social media can do and listen to our customers needs, as Dell did, then we can build brand loyalty, and a community of advocates.
Each chapter is full of practical advice, with loads of great links embedded in the text, from how to help hone your writing skills and create great headlines, to managing alerts when your name is mentioned across the spectrum of social media.
At the end of the book, Cendrine provides an amazing list of links for the tools, articles & resources mentioned in each chapter. That in itself is totally invaluable. I would highly recommend this book for anyone trying to build an audience with social media. A fantastic resource!
Follow A.K. Andrew on Twitter: @artyyah
Thank you, A.K.!