Creating content is one thing. Making it appealing and relatable is another.
That is why the brands that include visuals in their strategies have been winning the day. And it is not just about the brain processing anything visual faster than the written format. It also has a lot to do with their branded messages.
Of course, visual components without good, “thoughtful” design will not get much traction. For example, avoid using too many different colors and stick to fonts that mirror what you are trying to convey. In a nutshell, the simpler, the better!
Infographic courtesy of HubSpot.com.