Imagine meeting a potential customer in an elevator. What would you tell them? How would explain, in less than 30 seconds, the value proposition of your company and why they need to buy your product or hire you?
This is what a basic elevator pitch is all about. You have to be quick, concise, and in tune with the cues of the person in front of you.
Of course, it’s not easy. That’s why you have to practice until your pitch has become second nature to you.
What does this practice look like? It depends on the kind of person you are. I would start in writing, then record myself several times. I would also rehearse in the shower (my favorite spot for creativity) then in front of a mirror. Finally, I would enlist the help of people who are honest but can deliver constructive criticism.
The last step is especially important. Why? Because I would know exactly what needs improvement and what’s missing.
The infographic below offers a great list of dos and don’ts. One thing that is not mentioned but that I recommend doing, though: Before you start talking, ask the person one or two related questions. Their answers will allow you to come up with a more personalized (and effective) pitch.
People are always more receptive when they feel acknowledged…
Embedded from qSample Blog