Measure the emotional marketing value of your headlines with this tool

In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action.

The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you.

Based on research started in the 1960s and created by the Advanced Marketing Institute, the Headline Analyzer examines and grades your titles according to their Emotional Marketing Value (EMV).

There are three types of EMV:

  • Intellectual – Words which are especially effective when offering products and services that require reasoning or careful evaluation.
  • Empathetic – Words which resonate in with Empathetic impact often bring out profound and strong positive emotional reactions in people.
  • Spiritual – Words which have the strongest potential for influence and often appeal to people at a very deep emotional level.

To start using the Headline Analyzer, visit, enter your headline, select the type of business or industry to which the title belongs, and click the “Submit for analysis” button. You will then get your EMV score, with a short explanation of what it stands for.

Here is an example with one of my recent headlines:

Bear in mind that the Headline Analyzer is a machine, so its results should be taken with a grain of salt. With that said, it’s a solid basic option that will help you ensure that you serve your audience better.

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  1. says

    I just tried it two of my blog post headings – one was heavily spiritual and the other used mostly empathetic words — just the “feeling” I’m going for :-) Thanks Cendrine.

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