This weekend, while taking this picture in my backyard, I caught myself thinking about my ideal client.
That person would not just buy the shot. They would also tell others why it is perfect for their living room.
I’m not kidding. A couple of buyers of my prints have actually emailed me over the last couple of months to share that information with me. One even renamed a picture and told me how peaceful he feels when looking at it in the mornings.
That’s the kind of feedback I love reading or hearing. Firstly, it tells me that people are comfortable with my approach to photography. Secondly, it helps me understand who the visitors of my photography website are and what they are looking for.
Of course, it does not mean that my style will change. It is my trademark. But with that feedback in mind, it’s easier to pick the scenes that will increase interest in my commercial work and ultimately lead to more sales.
And so far, it has worked.
The same goes for any other field. Whether you are a musician, florist, or restaurant owner, there is no use in just listening and responding to empty praises or negative comments. You need context to build things up and ensure that your next CD, dish, or flower arrangement will continue to surprise or amaze your customers.
Context often comes in the form of emails and comments with many “buts” and “I would prefer”.
This is vital information because the senders are willing to give you a second or third chance. And while their suggestions can be unrealistic at times, they also are an invitation to start a conversation and create advocacy.
My latest social media book has not been a success because I’m the best social media coach in the world. I just embraced feedback from trusted peers and friends before releasing it.
Just remember that you are not in business to serve the whole world. Your mission is to create an unforgettable experience for a select few.
“Do more than is required. What is the distance between someone who achieves their goals consistently and those who spend their lives and careers merely following? The extra mile.” – Gary Ryan Blair