I keep repeating it. Your success in social media (and elsewhere) depends on your hard work, commitment, patience, and how respectful you are towards your audience.
Two years ago, I started following the page of a blogger I really liked. She shared interesting and thought-provoking things. Actually, her no-nonsense attitude was growing on me so much that I was ready to recommend her to a couple of my friends.
Then, I caught an update that snapped me back into reality:
“She must be having a bad day,” I thought, and decided to give her a second chance. Unfortunately, it was just the beginning of a series of comments that made me feel more and more uncomfortable. When it was not a rant on the level of illiteracy of her clients and readers of her blog, she bragged about how awesome she was. Needless to say that I un-followed her shortly afterwards — just like a few other people I know.
As human beings, we cannot escape bad days. Venting is ok, as long as it is done sensibly.
Never tell your followers that they desperately need your help because they suck.
You should be in business because you care about the world around you. Not because you need to toot your own horns.