The following is a guest post from Jessica Francisco. Her bio is at the end of the article.
The Hunger Games, the movie based on a young-adult novel by Suzanne Collins, has been very phenomenal to its audience. It’s about two representatives from each district aiming to win a survival competition aired all over Panem Nation in a barbaric reality show called “Hunger Games.” The general rules are fairly simple: “You must kill or be killed. Learn to survive and fight.”
As you may notice, the most prominent theme in the storyline is, from the title itself, hunger. And it’s not just your average occasional hunger; it’s starvation and death-level hunger.
In this article, we will tackle some marketing lessons we can learn from the movie for your business to survive as well amidst death-level competition.
1. Establish your brand
As each tribute was assigned a prep team, which consisted of one male and one female, stylists had to make them stand out from all the other tributes. Aside from the hair, the costume, overall make-up and props of each team, they had to deliver a few actions that would really make them step up from the rest with a sense of uniqueness.
Customers will always look for diversification in your brand. Research on your competitors and derive lessons from their strategies on brand development. Focus on what makes you different, your core advantage, branch out and be unique in the midst of a growing crowd of sameness. Camouflaging against others in this society induces less appeal, making your business less exhilarating.
2. Be controversial
Before even entering the Hunger Games, Katniss already had a great story to tell. She’s been controversial to the people since she first volunteered to join the Hunger Games to substitute and protect her sister.
From this, we learn that creating a controversy sparks interest to your niche market and adds zest to your company. It is the move towards making bold and daring actions that will provoke other businesses and customers to recognize what your marketing efforts exude.
3. Show off
Katniss, when presented to the sponsors, shot an arrow in front of them to impress them through her skill. This “Wow!” Factor is that unnamed quality of hers that elicited a WOW from the sponsors the moment they encountered it.
In the same vein, when competing for business in a struggling economy, remember that “good enough” is never good enough. When marketing, don’t think in terms of what level of quality or service you can provide but what will instigate both wonder and excitement on customers. Strive to achieve that “Wow!” reaction and show them what you got.
4. Create a tale
Peeta, when interviewed on television, expressed his hidden affection for Katniss since they were young children. This made the people’s eyes attached to the couple. People are waiting for the next things to happen in their relationship.
When you keep people engaged to your table, they will be held captive to anticipate your next release of range of products and other offerings. To follow through, be consistently creative and produce electrifying promotions while entailing a process of learning to your customers.
5. Know your strengths and weaknesses
Katniss knows her strength as an archer; she’s a gifted hunter and that’s what she used to impress the sponsors and the people.
The road to successful marketing comprises of utilizing your strengths and weaknesses that will make a better image for your brand or company. You can outsource a third-party vendor, for instance, to transform that weakness to an opportunity or strength. By having good partnerships with those who can do a service or product better than you, you can overcome your weakness and improve on your strength even more.
Marketing is a two-way traffic between you as a company and your customers. Thus, you should be able to forge great relationships and impressions to make that mark. Master and build your brand, know how to use your advantages to yourself, show them off and constantly make customers aware of what you offer. These ideas worked for District 13, and they can work for you, too!
Jessica Francisco is a cheerful 25-year-old with an odd sense of fun. The least of her broad range of hobbies include swimming, hiking and listening to the music of Michael Jackson. Jessica is also one of the editors of Luke Roxas a renowned Business Tycoon from the Philippines. Luke Roxas on Google +.