The following is a guest post by JP Misenas. His bio is at the end.
Lead generation has always been an important aspect for businesses of every size. But when it comes to generating leads, it all boils down to the kind of content a company is marketing.
Have you ever wondered how some of the smallest brands have become household names after successfully implementing interactive content in their marketing strategies? If you haven’t figured it out by now, many business owners today have begun using quizzes to engage audiences, boost social traffic, drive revenue, and generate leads. As one of the most underrated forms of content out there, it’s no wonder businesses are only starting to catch on.
At Interact, we’ve helped over 10,000 brands create over 25,000 quizzes. Many have become complete success stories after implementing them in their marketing strategy.
Here are some of those stories.
- How The Elephant Pants used a quiz to help kickstart their business
- How Ipsos personalizes email responses with quizzes
- How EiCollege differentiated programs via quizzes
- How Children’s Hospital Los Angeles drove donations with a quiz
- How Eben Pagan’s team used a quiz to bring in new students
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How The Elephant Pants used a quiz to help kickstart their business
In an effort to launch their Kickstarter, The Elephant Pants created the quiz “Which Pair of Elephant Pants Are you?” Although they didn’t use their leads, the quiz directed their audience to their Kickstarter page. Through the quiz, their campaign brought in over $8,500, which allowed them to launch successfully and become the brand that they are today.
Takeaway: Create a quiz that ties in with any kind of fundraising campaign. You can include a link on the results page to help drive traffic towards this campaign. If you’re just starting your business, this is a great way to establish a potential customer base before official launch.
How Ipsos personalizes email responses with quizzes
Ipsos created the quiz “The Human Model” and used it in an innovative way. They included a link to the quiz in their email footer. So, whenever an employee corresponds with a potential customer, the quiz is there too. It nets about 1-2 leads per week.
Takeaway: Consider linking to your quiz at the end of your emails to add some fun content every time you reach out to your audience. It’s a great way to personalize emails and it allows your brand to potentially generate more leads through it.
How EiCollege differentiated programs via quizzes
Eastern International College specializes in nursing programs. Because there are so many, they created the quiz “What degree program is right for you?” to differentiate between all of the programs. The quiz is also being used to generate leads (900 in total), and the school has tracked 20 new student enrolments stemming from it, amounting to over $1 million in new tuition.
Takeaway: There are business out there training new entrepreneurs every day. If you want to increase enrolment or if you need help differentiating an array of different courses, consider using a quiz.
How Children’s Hospital Los Angeles drove donations with a quiz
Children’s Hospital Los Angeles created the quiz “Which Therapy Dog Are You?” to highlight the importance of therapy dogs. It became their most successful lead-generation campaign. Every time someone completed the quiz, $1 was donated to the Amerman Family Foundation Dog Therapy Program. By the end of the campaign, the quiz brought in over 31,000 new subscribers.
Takeaway: When creating a quiz, think about incentives to encourage your completions. Pairing it up with a campaign to drive donations can vastly increase positive responses and popularity.
How Eben Pagan’s team used a quiz to bring in new students
Eben Pagan is one of the more well-known speakers in the business community. His team created the quiz “Do You Have What It Takes To Start A Business Teaching What You Already Know?” to bring in new students for an online business course. The quiz drove over 1,000 new prospects each month, and they’ve reported that the quiz leads convert to enrolee higher than nearly every other method.
Takeaway: While we did mention using quizzes to differentiate programs, you can also take advantage of the tool to help drive student enrolment. Create a quiz that helps students decide on a career path by giving results based on their answers.
JP Misenas is the Content Marketing Director & Audio/Visual Technician/Engineer of Interact, a place for creating entertaining and engaging quizzes that generate email leads. He writes about innovative ways to connect with customers and to build professional long-lasting relationships with them. Twitter Handle(s): @jollibeats @tryinteract