The following is a guest post by Danielle R. Her bio is at the end of the article.
Founded in 2006, Twitter is well-known for being a great resource for disseminating information easily and quickly. Despite competition from other social networking sites like Google+, Twitter remains a great marketing tool that attracts people from all walks of life, from people searching for great deals on merchandise to those who want to stay current about trending topics like the Occupy Wall Street movement. Increase traffic to your site by establishing a solid presence on Twitter. Doing so can take time but it will be well worth the effort.
The world is your proverbial oyster on Twitter. Use the social networking site as a way to stay current on issues and causes you find important. Engage yourself fully when using Twitter and get the most out of a free marketing tool that can help you share your message worldwide. If you’re looking to drive traffic to your site, consider writing blog posts that discuss relevant topics, following up with a tweet that links to the site where your post appears. Your followers can then share your words and links with their followers, introducing your message to people far outside your networking circles.
It’s important to do more than just re-tweet messages on Twitter, even if they’re written by thought leaders in your industry. Active engagement on Twitter is built upon discourse between you and your followers, which can lead to more followers of your feed and more visitors to your site. Do more than just follow people in your particular niche; reply to their tweets and start a conversation. Be a cheerleader for your own content, making sure to promote yourself and your work without seeming to spam your feed. Your goal is to gain followers, not be forever blocked by Twitter users who have grown tired of your online antics.
Though you only have 140 characters per tweet to make your impact, be sure to make your messages enticing. If you’re tweeting about deals you’ve found, consider writing a blog post or product review that discusses those deals in more detail. Consumers appreciate follow through: what begins as your tweet about a sale can become a blog post about adventures in online shopping — especially pertinent now as the holidays approach. Opportunities for creativity are unlimited; treat your Twitter account as a stage and your followers as audience. Engage and entertain on your journey towards increasing your following.
Though Twitter isn’t a platform for the long-winded, you still have the opportunity to be personable and say more than “Check this out!” while providing a link to your site. Share information about deals, attract support for a great cause, and even connect to other sites, like your Facebook page or LinkedIn profile.
Twitter can be a great source for information; use it for more than stalking celebrities. Make friends, find people with similar interests, and connect with experts in your field. Starting a conversation online can lead to more followers, professional opportunities, increased site traffic, and, ideally, real-life friendships.
Danielle is an internet geek who enjoys hiking and backpacking in her spare time. Read her blog at ProfessionalIntern.com.