The internet is full of stories of people who have gone from rags to riches by using social media, but is it really possible to make money through social media? The answer is yes, but it takes planning, commitment, and hard work to make it happen. Since many social media tools are free, it’s easy to get started but the trick to social media success is taking a long-term approach.
While most people don’t make money directly from social media sites, these sites are very effective when used as tools to generate traffic to a targeted website. A targeted website can be a site where you sell specific products or services, or it can be a blog or other site where you share information. Informational sites often earn money through advertisements that are displayed on the site, and the more traffic you can get to your site, the more potential earnings you can generate from clicks on ads.
Sites that sell products and services can also benefit from a social media boost. Use social media to help position yourself as the expert on the product or service that you’re selling. Offer useful information about your product or service so that customers can see how it can help solve a problem or provide convenience, then link to your site where they can make a purchase. You should also use social media to engage in conversation with customers. Creating connections with people helps build a loyal customer base.
As you continue to develop and fine tune your social media efforts, consider whether you’re building a brand that’s popular, influential, or both. Popularity is fine, but influence is ultimately what moves people to buy. Make sure your strategy includes plans to increase your influence as you build your brand and your online community.
If you still have doubts about the power of social media, it may help to take a look at one of the biggest social media success stories. While most of us are familiar with Lady Gaga, it’s worth taking a deeper look to understand how she built her network so that you can apply her social media strategies to your own plans.
Lady Gaga has built a massive following on several social media platforms, including Twitter, by creating a solid social media plan that focuses on delivering content that her followers care about. She does it in a genuine way that reflects her personality, interests, and experiences. She also recognizes that her style won’t appeal to everyone and she’s fine with that. She uses her social platform to engage in social conversation with fans, fostering a sense of connection, and she frequently expresses gratitude for her fan following. She’s been so successful with building a social media following, lovingly dubbed her “little monsters”, that she’s branching out and creating an entire social media network of her own. Now that’s a success story!
Remember that just like Lady Gaga, you won’t become a social media star overnight. To be successful with social media, you need to be prepared to put in an effort over the long term. As Lady Gaga would tell you, social media is going to continue to grow and opportunity to make money will grow with it. Those who recognize the potential and seize the opportunity are likely to create new ways to earn money.
This guest post was provided by University Alliance and submitted on behalf of University of San Francisco. USF offers online marketing courses including SEO training, search engine marketing, social media training, mobile marketing and more. To learn more about University of San Francisco’s certificate programs visit www.usanfranonline.com.