The following is a guest post by Emma Tomlinson. Her bio is at the end of the article.
What do you think is a good way to market your business and your offers? There are actually plenty of answers – organise events, set up and distribute advertising materials (e.g. flyers, display banners, billboards, and brochures), and give promotional deals.
Now, these are all local marketing strategies. Other than these, you can use online methods.
For the past years, Internet advertising often involves pay-per-click, pop-up ads, and search engine optimisation (SEO). But with the arrival of social media, these tactics are either obsolete or modified (like SEO). And, if you want to keep up with your competitors, you need to apply fresh ideas rather than stick with outdated techniques.
Given the popularity of social networking these days, the best way to build good brand image is to create an official profile page for your business.
You may be wondering why you have to spend time on it when (perhaps) the most constant activity on such sites is nonsense conservation among many members.
Well, here are some aspects that point out the importance of social media.
- It takes up around 10% of the total time spent online.
- Approximately 2/3 of the Web population checks out a social network and an estimated 37% use it daily.
- There are already different groups of users.
- Along with blogging, it is currently the fourth most famous Internet category.
With that said, the next part tells you how to combine it with business marketing.
- Evaluate your company’s objectives and goals.
- Find out how you can use social media to achieve these.
- Appoint a specific tool for each goal based on target market, capacity, and advantages (or disadvantages).
- Create implementation methods.
More specifically, you can apply the following tips.
Become a member on top social networks like Twitter, Facebook, Google+, and LinkedIn.
- Set up a blog site.
- Study each site and learn to read or use its features.
- Establish “Alerts” on Google Reader and add essential information such as business name, competitors, and your niche.
- Monitor the people’s comments or feedbacks (usually referred to as brand buzz) on your company.
- Bookmark important emails or alerts.
- Answer any enquiry about your enterprise and offers, retweet, and reply to tweets.
- Post an article on your blog and include links or buttons.
- Comment on the work of other blog owners, especially if they wrote something about you.
Most of all, you have to remember these three important points.
There should be unity among your social media platforms – they must be able to show your business personality.
- Your profile pages must meet your goals.
- Always remember the credibility of your company.
Through these ideas, you can anticipate brand success, which usually comes in the following forms:
- Huge number of followers or fans
- Strong customer relationship
- More brand buzz
Wrapping up this topic, know that keeping up with technology advancement puts you ahead the competition.