According to Backlinko, Google uses 200 ranking factors for its search engine. It’s a lot to take into consideration, isn’t it?
Unless you work in the SEO field, I don’t think you need to know them all. After all, as Brian Dean states, “Some are proven. Some are controversial. Others are SEO nerd speculation.”
So, what are you supposed to do? Focus on the ones that truly matter, including titles, relevant keywords, alt tags, and loading speed. For the entire list, check out Quick Sprout’s infographic below.
Of course, optimization is nothing without a message that speaks to your audience. Write for them first and foremost.