The following is a post I contributed for the Everypost blog. Everypost is a mobile app that allows you to post content across multiple social platforms.
The team had asked me to write on social media listening, a topic I cover in my latest book. It’s something I also discuss at length with clients and participants in my classes. So many are still unaware of its benefits!
In the post, you will find four ideas to make monitoring work for you:
- Using negative comments to your advantage
- Learning from spam
- Some tools for social networking listening
- Taking advantage of direct feedback
This is just an extract. You can read everything at http://everypost.me/blog/listen-to-your-audience/.
In this day and age, a company that does not monitor what the online world is saying about its brand is missing out on important data. Without social listening, a strategy is quite simply incomplete. Here is what you can do to get started…
A few years ago, I featured a promising company in one of my articles. Weeks later, the CEO sent me an email to thank me.
“How on earth does he even know about my write-up,” I asked myself. “I have never talked to anyone working there!”
Well, as it turns out, someone had been keeping track of mentions on social platforms. That’s how they came across the Tweet where I promoted the article. They clicked the link, read the post, and reached out to me. Et voilà!
I often talk about this little story to draw people’s attention to the importance of social listening. The practice has so many benefits! For example, you can gain insight into your audience; catch problems, complaints, and questions, and address them accordingly; and serve people better as a result.
Most importantly, social listening gives you the ability to continue the conversation, show others that you care, humanize your brand, and turn your audience into a community of advocates! Who wouldn’t want to take advantage of that?
Let me show you how today.