Here is an extract from an interview I recently did for the Pluggio Blog. Pluggio.com is a free Twitter and Facebook Manager.
Hello Cendrine! Welcome to the Pluggio Blog! In a nutshell, how do you describe your business?
To me, social media is about the human journey. If you want to be successful online, you need to pay attention to what your audience needs and wants. And the way to achieve it is to create conversations.
I help people focus on that part of the branding equation. My slogan is: “Helping small business and entrepreneurs rethink social media relationships.”
How did you get started?
I started my professional career as an author. It was in 2005. After releasing my first three books, I realized that there was something missing in my marketing approach, and that I needed to educate myself.
I am a research buff, so I spent countless hours looking for information on the Internet. This led me to discover Facebook, Twitter and LinkedIn — a door to a new world of opportunities had suddenly opened!
How did that change the game for you?
For the first time, I could observe the direct effects of social media marketing on audiences. And of course, I was also able to reach people who would have never found me otherwise.
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