Latest posts by Cendrine Marrouat (see all)
- Interview with Mike Klanac, CEO of GripeO - April 23, 2014
- Keeping your word in a social media world - April 22, 2014
- Looking for some marketing resources? Here are 101 for you! - April 21, 2014
It’s a great question, because Twitter can sometimes feel like a tough nut to crack.
The answer is in Belle Beth Cooper’s article. She has spent quite some time observing Joel Gascoigne, the CEO of scheduling app Buffer, in action.
In this case study, she reveals the types of Tweets that Gascoigne posts, how he formats and optimizes them, and what he does to find the content he shares.
“His Tweets regularly even outperform the ones posted on the @buffer Twitter account, which, at around 162,000 have roughly 6-7 times the following of Joel’s at 25,000 followers.”