With 150 million active users around the world, Instagram is not just a great place to upload selfies and pictures of your latest meal. The platform also offers a lot of potential for businesses.
Ready to leverage this potential to increase awareness of your brand? Here are five tips to help you get started on the right track.
Optimize your bio
Twitter and Instagram have the same rule: Your bio cannot contain more than 160 characters (spaces included). So, every word counts!
A great bio does not have to be complicated. Show your face, and tell people who you are, what you do, and how you do it as concisely as possible. You can also add a personal touch with a short quote or your slogan.
Of course, do not forget to include the link to your website or blog.
Interact with others
In my few weeks spent experimenting with Instagram, I have noticed one thing. The more you comment on people’s pictures, the more others will reciprocate. They will visit your profile, react to your posts, and follow you, especially if you continue interacting with them.
This tip does not just work for Instagram, of course. An active presence on social media is very rewarding.
Instagram is not just about pictures. You can capture and share short videos (up to 15 seconds) as well. What a great opportunity to make others part of your journey!
The photo may be simple, but it says a lot about the kind of company Scoop.it is. It makes you want to get to know the team better.
Bloggers do not just write articles, they also do a lot of research and test tools all the time. That is exactly the reason behind my sharing this video with my Instagram followers. I also included the following in the description: “Testing a new plugin for my website called StarBox. It allows you to add an author bio box with your social media profile icons at the top or bottom of your pages and posts. It’s the most flexible plugin I’ve used in that category so far. I opted for the “business” theme. And it works for multiple authors. What do you think? The link to my site is in my profile. #wordpress #plugins #website #business”
As you can see, no need to go overboard. It is all about letting people take a peek at what you do and put a face to your business.
Promote your articles
Jenn Herman does a great job sharing her content on Instagram. As you can see here, the visual is nicely designed, with an attractive title and her website. It is smart because links in descriptions and comments are not clickable. Finally, take a look at the way she introduces her article. She gives viewers a good reason to check out her profile and click the link to her blog.
Note that Instagram makes it a breathe to share your content on other social media channels. While this is a fantastic option, I would recommend to err on the side of caution. All the members of your audience do not have the same expectations. Further, each social network serves a specific purpose. So, cross-promotion with the same message may not work to your advantage in some situations.
Those familiar with Twitter know how important hashtags are. Well, they matter even more on Instagram, because it is really how people will find you!
With that said, do not include tags just because you can. Make sure that they are relevant. At the end of the day, your goal is to have targeted and relevant followers.
For example, avoid doing this:
If you are not too sure how to get started, my best advice would be to have a look at the way other users tag pictures that are similar to yours.
Did I miss anything? Feel free to share in the comment section below.