A few weeks ago, I came across an interesting WordPress plugin called KYA. Its CEO and Founder, Jeff Weisbein contacted me after the signup process to make sure everything was running smoothly on my website.
As I really enjoyed his patience and approach to customer care, I decided to send him a few questions for an interview. In today’s post, you will get to know KYA and, hopefully, want to give it a try…
Hello Jeff! Tell us about you.
Hey! I’m Jeff. I’ve been immersed in technology since I was 12 years old. I started blogging at the age of 13, in 2003, when I convinced my parents to let me use their credit card and buy a domain and web hosting.
The domain I picked? BestTechie.com. As I got older I took my blogging more seriously and turned BestTechie into a business. I have a real passion for technology and business. Aside from tech and business, I’m a huge fan of music and I love traveling and exploring new places.
What gave you the idea to create and launch Kya?
As I mentioned before, I’ve been publishing for quite some time. When I started to take BestTechie more seriously and look at it as a “job” I quickly realized that some of the information I needed I just couldn’t get with existing analytics products. I spent a lot of time thinking about a way to build a better analytics product for BestTechie and ultimately decided that everyone should have access to a better analytics tool. And thus, KYA was born.
I am always curious about names. Why “Kya”?
KYA is short for Know Your Audience.
There are two options for Kya: free and paid. Could you quickly walk us through each?
KYA has a free 30 day “unlimited” trial, meaning when you signup you get full access to KYA and all of its features for the duration of the trial. After that, we offer a free plan for sites with up to 50,000 page views per month. The free plan comes with most of the features you have access to in the paid plans, the only two features you do not have access to in the free plan are the KYA Score and the ability to export email addresses collected from readers who use the Shout Button.
In terms of our paid plans, each plan is the same (feature-wise), however, where the paid plans do differ is the amount of page views allotted to each plan. So, for example, a site with 250,000 page views per month would fall into our Cypress plan ($25/month), meanwhile a much larger site with 5 million page views per month would fall into our Sequoia plan ($125/month). You can get the full pricing and feature breakdown here.
What is the feature users like the most? And how have they used Kya to improve their content?
Many of our customers have provided really nice feedback about the Insights feature. They like how easy it is to compare different pieces of content side by side (with all the data in one place). In terms of improving their content, customers have found our Insights tool to be a useful source of information in determining content strategy, such as if they should continue writing a particular post series or if they should focus their efforts on creating more “how to” content.
There are many use cases for our Insights tool, I’m sure customers will continue to find new ways to get the most out of it.
What’s in the works for Kya in the near future?
We are always brainstorming new feature ideas. Currently, we have a couple of new things in development.
The first is an update to the Overview page in the dashboard. This update will add a new section to the page that provides a realtime overview of what’s happening on your site for that day. The second will provide our customers with even more data about how their readers are engaging with their content.
I’m super excited about these updates, I think they will add tremendous value for our customers.
According to you, where is blogging headed in the next few years?
I think we’re going to see more bloggers begin to experiment with new tools that offer data and insights about their audience. The implementation of tools that help you better understand your audience and create a more tailored product are going to be very important.
Bloggers will also need to find ways to increase the personalization of their content. All of this will be done with the goal of keeping readers happy, but also, more engaged.
For more information on KYA, visit https://getkya.com/. Jeff can also be reached at email@example.com.