Kirsten Lambertsen has more than 15 years of experience working in Internet startups. In 2000, she launched BeautyRiot.com, her first company, which she then sold to Total Beauty Media nine years later.
Today, Kristen is telling us about Kuratur.com, a content curation service that she founded and launched earlier this year.
Cendrine Marrouat: Hello Kristen, thank you for answering my questions. There is always a story behind a product. What is Kuratur’s? And why such a name?
Kristen Lambertsen: I was doing some consulting for a blogger network, after I sold BeautyRiot, and I was looking for something like Kuratur to help the bloggers I was working with at that time. The solutions I found did not meet my requirements. So I started writing the plan for Kuratur.
Someone recently described our name as the Klingon way to spell “curator.” Ha! I love it. The hardest thing about starting an internet-based company these days is selecting a name that you can buy the domain for. I’m almost not kidding. We went through about a thousand ideas, things like Xapnik, before finally settling on Kuratur. It’s short, simple, and I like the way the two “u”‘s look. Oh, and the domain name, Twitter handle and Facebook page name were available.
CM: Could you give us a quick overview of the platform?
KL: Kuratur is a content curation platform that lets you easily curate customized automated web “magazines” in minutes. Our users can match their magazines to their existing brand / blog / website, allowing them to keep their curation work inside their own brand. Our magazines are automated, updating as often as every hour. And, we think our magazines are beautiful! They are easy and intuitive to read. Kuratur magazines are a great way to build credibility and boost SEO.
CM: Many services provide the same kind of format (curated online magazines), including Scoop.it and Paper.li. What makes Kuratur different?
KL: What makes Kuratur different is our focus on supporting our user’s brand, the ability for users to tell a story, and our emphasis on voices versus single items.
Our users have control over every single aspect of their magazine(s); look, feel, content, layout, organization. This enables them to tell a story and put content into context, which we think is very important.
Our “magazines” are intended to fit in seamlessly with your existing blog or website. We’re here to help you build credibility in your niche, enhance your site with targeted content, and boost SEO.
Our system supports curation of sources and voices versus one-off items of content. We believe this approach does much more for helping users in their community-building efforts. It also allows our users to set up a magazine and then let it run, automatically updating as often as once per hour. It’s really like hiring a full-time content curator!
CM: Would you share examples of the ways people use Kuratur to establish their brand and expertise?
KL: Kuratur’s customization allows people and companies to use it in different ways, tailoring it to their needs. One educational research company, Scholrly, uses it to showcase what their founders are talking about on Twitter. This allows them to showcase the different founders’ expertise and prominence in their field.
Social media consultants use it to share information from sources they trust with their clients. You are who you read, so to speak. One of the best ways to demonstrate your thought-leadership and expertise in your field is to share with your clients your favorite industry sources.
It can be a great way to share what you’re doing on Twitter with your NON-Twitter audience (yes, they exist!). If you’re doing a lot of sharing and curating on Twitter, an easy way to bring that to your website visitors is with a Kuratur page. Example: http://www.kuratur.com/e1evation/e1evation.html
In general, it’s a great way to bring all the voices in a conversation from Twitter, Facebook and blogs into one beautiful, coherent, contextual place.
CM: In a world where social media is becoming more and more visual, where is Kuratur headed?
KL: We have placed an emphasis on images in our magazine design. We always use an image in a post, if it’s available, and we always display it in the largest size possible. We feel this is one of the ingredients that make our magazines beautiful and engaging.
CM: Could tools like Kuratur replace newspapers?
KL: I think services like Kuratur will become a part of newspapers’ online arsenal. For example, a small newspaper group in Rhode Island is one of our customers. Kuratur is a perfect tool for them to round up the latest from all their newspapers into one place. It also provides them a way to showcase what their individual reporters and editors are saying and sharing on Twitter and Facebook–it adds that “backstage pass” feel and engages users.
Newspapers need to really amp up their engagement to survive, and Kuratur helps them do that.
CM: Is there anything you would like to add?
KL: Kuratur is the tool to use when
- You want to tell a story with your curation,
- You need total control over every aspect of your curated page,
- You want your curated page to exist inside your brand and boost your SEO, and
- You could benefit from the time-savings of an auto-updating curated page.
We’re working very closely with our early users to learn from them and evolve the product into something they can love. It’s free, so there’s every reason to give it a try.
To start using Kuratur, visit www.kuratur.com.