Tint is a new service that allows you to aggregate content from Facebook Pages, Twitter, Instagram, Pinterest, Youtube, and even RSS feeds, and then embed the result on your website or blog.
Tim Sae Koo, the CEO of Tint, is here to tell us more about Tint.
Cendrine Marrouat: Hello Tim, thank you for answering my questions. First, tell us about you and the Tint team?
Tim Sae Koo: Our four-person team are all recent grads from the University of Southern California, where two studied engineering, one business and one design. We all never knew we’d forego corporate, steady-paying jobs, and we have never looked back since. I myself used to work at a couple startups and wanted to go into Politics, but always found it quite inefficient to execute on solutions I had. Naturally being a problem-solver, I decided to pursue the entrepreneurial route as it allowed so much freedom right after college.
CM: Is there a particular event that triggered your desire to create Tint?
TSK: My team and I were working on a previous product that did something similar, but in a whole different market and business model. It clearly wasn’t growing and had no clear path to revenue. So, as many startups learn from their potential customers, so did we.
We started asking many questions to our users and asked what they loved and hated, what they would pay for, and how we could get them to pay. With that focus in mind, we started working on Tint directly from our customers’ feedback and it started picking up a lot more growth than anticipated. All we really did was work.
If anything, I would call it a serendipitous opportunity that fell upon us after doing a lot of customer development.
CM: Why the name “Tint”?
TSK: Whenever someone asks us why Tint, we reply with “You tint your car window to make it look cooler; we tint your websites/marketing channels to make it more engaging and dynamic.” Cheesy… yes, but works like a charm.
CM: What makes Tint different from sites like RebelMouse, Storify, and Pinterest?
TSK: Tint’s focus and mission is to help brands drive deeper engagement with their audiences by allowing them to integrate social media feeds into their digital properties. With that, we aim to be the best design-centric and most flexible social media aggregation platform.
We make sure that each of our customers have the option to customize it to their branding and have the ability to integrate it anywhere and however they’d like. Our self-service, automated, B2B-focused technology is what sets us apart from our competitors.
CM: How do people use Tint? Have you noticed differences between individuals and brands? Could you share some examples with us?
TSK: As mentioned above, the beauty of Tint is its flexibility, which is why individuals and brands have been using Tint in their own unique ways. Individuals usually use us on their blog to amp it up, either with their own feeds or certain hashtags that relate to their interests.
Brands with the budget to upgrade to our higher plans have used Tint to run hashtag contests and campaigns, integrate Tint into their Facebook Pages, used Tint as their main source to find content to share out, and to monitor what their competitors are sharing. Because Tint allows you to connect any hashtag or anyone’s feeds, brands see Tint not only as an engagement tool, but a monitoring/content-lead platform as well.
CM: What’s next for Tint? Any plans to integrate with Google+ or Flickr?
TSK: The roadmap for Tint includes more design themes (so no Tint will look like another one) and more network integration. LinkedIn, Google+, Flickr, Vimeo, Tumblr are just a few to name.
What’s more exciting for us is that within each of these networks, we will allow brands to filter specific type of content based on time, location, popularity, keyword, double hashtags, groups from any network and display it to their audiences for engagement purposes.
Just showing feeds is flat, but allowing brands to curate content to their exact needs is a huge value.
CM: Anything you would like to add?
TSK: If you’re a school, business retailer, event planner, sports team, digital agency, or enterprise, we want to work with you! We work with over 10,000 active brands from many different industries in five months of launch to amp up their digital presence and we’d love to do it for you too. Feel free to email us at firstname.lastname@example.org . Thanks!
To start using Tint, visit http://www.tintup.com.