Photo credit: Stephen Jones (Flickr)
“Brought to you by Cendrine Marrouat, who I think is simply brilliant.”
When I caught this mention in an email years ago (thank you, Talkwalker Alerts!), I immediately clicked on the link to see where it would lead me. I landed on the blog of Ula Gaha, a librarian working at Mississippi State University. I looked around the site and found out that she had already mentioned my name several times. It took me a few seconds to find her Twitter handle. I then sent her a “thank you” message.
Ula was prompt to respond. However, her not following up wouldn’t have mattered. I still find it amazing that she recommended me to her network. It makes me feel very special.
It also makes me very aware of my role in the grand scheme of things.
In 2013, Hasan Syed paid $1,000 so that his complaint about British Airways, which had lost his father’s luggage, would be seen on Twitter. The promoted Tweet attracted so much attention that the airline was forced to take action and publicly apologize for not responding in a timely fashion.
Then, you may remember my mentioning Gary Vaynerchuck’s video, in which he berates a CEO for stating that grievances from customers with a few followers are irrelevant. Here is a quote from the companion article he wrote:
You could have 100 followers, or 1,000,000 followers, all it takes is for one tweet to be noticed by one person, and the word-of-mouth plumbing that social networks are can take care of the rest.
Social media gives people from all walks of life a voice that they are willing to use. Every little thing you do or say will be scrutinized, analyzed, and criticized. And whether you want it or not, the resulting feedback will always leave its mark somewhere.
When it comes to the online world, you never truly know who is watching and the impact your message and content may have on others.
Unless they tell you directly, of course.
The good news, though, is that a tree cannot grow without a seed (and proper soil and watering). You can always control what you put out there. So, use that power responsibly.