I recently came across an article about data and stats on LinkedIn Company Page usage.
At first sight, the positive data presented by Buffer’swas pleasantly surprising. But, as I went on reading I realized that things were taking a different turn. I mean, there was a problem to take into consideration.
This is the reason for this post. I wanted to share some tips and info about this useful and wasted LinkedIn functionality.
Wooow, a 33-percent increase in usage is a good number, isn’t it?
But, we know from other sources that 8 in 10 LinkedIn users want to connect with companies.
Currently, there are 347 million users on the platform. So, we could say that close to 248 million users are looking forward to connecting with companies.
However, remember that “only” 57 percent of companies have a page on LinkedIn. So, it means that 43 percent of businesses are still not taking advantage of the situation. They are not realizing that they can raise brand awareness, promote career opportunities, and educate potential customers on their products and services in a great way.
If you are a biz and have decided not to stop wasting time and opportunities, go on reading.
To learn more about creating a Company Page, read this page. It also has some info to help you attract more followers as well as to engage your audience.
Here are some valuable tips from the 10 best LinkedIn Company Pages:
- Dell: “Sponsor your best content to reach even more of the world’s professionals directly in the LinkedIn feed.”
- Evernote: “Feature your most valuable content by pinning an update to the top of your Company Page’s Recent Updates section.”
- Hootsuite Media Inc.: “Share content that is valuable to your audience and answers questions or solves problems they may have.”
- L’Oréal: “Start discussions with and among your followers by asking questions, sharing short quizzes, and celebrating company wins.”
- Luxottica Group: “Attract top talent by leveraging the Careers Page on your Company Page.”
- Marketo: “Make sure the images or thumbnails posted with your updates are relevant to the content being shared, since they further convey your message.”
- The Nature Conservancy: “Make your updates stand out by posting images or rich media that is eye-catching.”
- Procter & Gamble: “Accentuate different business entities with a Showcase Page.”
- Tesla Motors: “Leverage your updates to share exciting news and exclusive content about your company.”
- Wells Fargo: “Make your content even more relevant by leveraging targeted updates.”
If you are interested in reading more about these companies, take a look at the Slideshare below:
For solo-preneurs, you may want to check out these two successful examples:
Viveka von Rosen – Linked into Business
That’s all for today. I hope you found my article useful and share it with your network.
In the meantime, what are your favorite examples of LinkedIn Company Pages? Tell us in the comment section below.