The mobile landscape for 2014 and beyond (Infographic)

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Cendrine Marrouat

Social Media Slant Founder Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. In 2012, she released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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The world is becoming increasingly mobile-driven.  According to Internet Data Corporation, 2015 will see more U.S. consumers access the Internet through mobile devices than through desktops.

So, what does it mean for small businesses and solo-entrepreneurs in that country and elsewhere? As WebDAM Solutions’ infographic below shows, if you deal with a global audiences, there is no time to waste anymore. You must adapt or watch competition take over.

Some highlights:

- 25 percent of searches are conducted via mobile devices.
- Mobile LinkedIn users are 2.5 times more active than desktop-only users.
- SMS coupons are redeemed eight times more than emailed offers.
- Positive word of mouth is unlikely to happen if your site is not mobile-friendly.
- Mobile ad revenue will more than double to $24.5 billion by 2016.

2014 Marketing Statistics Infographic

 

Infographic created by webdamsolutions.com.

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