“Hearing a message from a top-scoring ‘influencer’ might make me read, or retweet a message – but seeing it repeated by five people I actually know, like and/or trust makes it law, regardless of the measured “influence” of those people.” – Tom Webster
Some believe that influence boils down to a Klout / Kred / PeerIndex score. Thankfully, many others know that things are not that easy.
Audiences are not nitwits. While they might find that kind of data impressive at first, they always end up figuring the fluff out in the long run.
Real influencers do not sway our decisions because of how high they score on a digital scale. They do because they make their stories relevant to us.
Real influencers know that their success lies in the way they deliver their promises.
And that’s why they are above the fray.