Do you know that YouTube is the top 2 search engine in the world? Every day, 100 million people around the world watch an online video, and by 2017, videos will make up 74 percent of all internet traffic!
Further, more than half of marketing professionals see the best results when they include that visual format in their content strategy.
As the aforementioned numbers show, videos have become a major part of the social media landscape. And when done well, they are very effective!
The main problem for small business owners and solo-entrepreneurs is money. Most of them do not have thousands of dollars available to pay professionals to create flashy commercials or trailers for them.
Good news, though! There are tools that allow you create your own videos for free or a small monthly fee. All you need is time and a little creativity.
My favorite tool in the list is PowToon. I have only used it once but the number of options and features is quite impressive!
Want to see what you can achieve with it? Here is the video I created to promote my new ebook:
What is your favorite online video creator? Share the link in the comment section below.