Photos still most engaging content on Facebook

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Cendrine Marrouat

Social Media Slant Founder Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. In 2012, she released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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According to a recent study of 5,000 brand pages conducted by SocialBakers, photos continue to generate higher audience engagement than other types of posts.

How high? 93 percent, which represents an eight-point increase since August 2012!

Our data shows that only 2% of the most engaging content on Facebook is generated by links, another 2% by videos, and 3% by status updates. Photos are now more engaging than ever, so strike a pose and get your fans engaged with strong visual content!

(Source: SocialBakers Blog)

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