If you have followed me for a while, you may remember the weekly roundup of my favorite social media articles that I used to share on my old blog.
After careful consideration, I have decided to revive the series. This time, though, it will only be once a month.
As mentioned on Google+ recently, my goal is not just to curate great content. I also want to feature posts from lesser-known bloggers. There are many hard-working and deserving folks out there.
“20 Pinterest Plugins For Your WordPress Site” (Small Business Trends) – Joshua Sophy scoured the Internet to uncover a really cool list of WordPress plugins for Pinterest. A lot of them are free.
“The Fan-Damn-Tastic Marketing Show Episode 3: The Difference Between Rules and Guidelines in Social Media” (MackCollier.com) – There is no one-size-fit-all strategy in social media. The same goes for rules. What works in one industry may not work in another. And of course, each audience is different.
Mack Collier delivers the goods once again in his third marketing podcast. The example he shares (Club Carlson and its 24-hour Twitter party) is perfect here.
“Start Somewhere” (Chris Brogan) – Everyone was “small” once. A beautiful testimony from one of the best in his field!
6 Ways To Grow Your Instagram Follower Base Like a Boss (Beta21) – Instagram is a fantastic platform for smaller brands looking to make a splash in social media. Hashtags, in particular, are a very efficient way to get good exposure. All you have to do is be a little creative! A great article written by Michael Bird.
7 Social Media Tricks You Haven’t Heard Before (Constant Contact) – Danielle Cormier shares some gems in this post. My favorite trick is the seventh in the list: How to create pre-populated tweet links without the help of a plugin.
Social Media Publishing is dead (as we know it) (Scoop.it) – We have talked ourselves into believing that platforms like Facebook or Twitter would solve all our content marketing problems. The truth of the matter is that those sites can do whatever they want with our content. They live in their own “bubble”.
Guillaume Decugis offers some great insight on content curation and why a brand should always focus on their own hub — and on redirecting people to it as often as possible.
Curagami, Martin’s Ride, Teams & The New Ecommerce (LinkedIn) – The story behind Martin Smith’s Ride to Cure Cancer and Curagami is worth reading. Martin’s article makes me appreciate him and Curagami even more. He knows who he is, what he stands for, and how to move forward with an open mind. Unlike a majority of people, he is not afraid to tweak things if they don’t go according to plan. And he is very transparent about it. To me, those are the most important ingredients of a successful brand.
My Client is a Crook! Hurray! (She Owns It) – You never know the backs you will have to pat. Always treat people with the respect they deserve. An excellent article written by Katherine Kotaw.
Dear Customer, This Is What You Should Pay To Hire A Marketing Company (Web.Search.Social) – Carol Lynn Rivera offers a refreshing perspective on pricing for social media services. “I base my pricing on the value of the relationship. I qualify you by asking, ‘Do I want to work with this person?’ and ‘Can I help this person market their business successfully?'”
Tips to Create Ideal Instagram Images (Jenn’s Trends) – Jenn Herman is THE specialist in Instagram for marketing. The tips in her articles will help you create images that pop. I really like the Michael Kors example.
My favorite part of the article? When Jenn mentions the importance of perspective: “Sit down on the ground, lay on your stomach, place the camera on the table, get up above the subject, shoot straight up to the sky or ceiling.”