Another month has ended. Time to share my favorite social media articles from around the web! I hope you will enjoy the list I selected for you.
4 Creative Email Experiments You Should Try (HubSpot) – When it comes to newsletters, there is no one-size-fits-all strategy. What works for one marketer may not for another. So, you need to be creative. The good news is: Creativity often equates simplicity.
Rohan Ayyar has some great suggestions, accompanied with case studies:
- Understand the user experience
- Reengage inactive subscribers
- Leverage coupons beyond sales
- Build reviews into your emails
Bookmark this post. You will find yourself often re-reading it.
Learn How A 10,000 Year Old Habit Boosted Sales by 114% (Crazy Egg) – According to Michael Maven, human beings haven’t changed much since the Paleolithic age. We like having choices and still need to compare items before making decisions. The same goes for purchases.
If selling on social media is a frustrating experience for you, this article will probably change the way you look at marketing.
“There are many other things that are simply engrained into our bodies and brains. If we can identify them, we can use them to market to people, and influence their decisions.”
What’s Your Instagram Message? (Jenn’s Trends) – “If a picture says a thousand words, what do you want your Instagram photos to say? What is your Instagram message for your brand?”
Jenn Herman forces us to take a serious look at our Instagram profiles and ask the right questions. It’s not about perfection or doing it right all the time, it’s about having a consistent message that makes sense to our audiences. Of course, things will change along the way. But isn’t it like any other strategy?
Why Your Business Needs a Community (Kelly Hungerford) – What’s your favorite store or brand? And why do you like it so much?
Kelly Hungerford shares a personal story from which we could all learn: the value of nurturing your community of customers and advocates.
Competition is everywhere. You can’t escape it. So, when “bigger and better” brands move near your corner of the world, what do you do? Do you lower your standards or continue unfazed?
“If we had invested our time and money in acquisition tactics or participated in deep discounting to compete on price, our customers probably would not have returned. If that is the only way you can differentiate yourself, and brand yourself, then what unique selling proposition do you have to offer?”
Marketers, don’t get hung up on buyer personas (B2B News Network) – The phrase “buyer persona” has been a buzzword over the last couple of years. You see it everywhere in marketing, especially in the B2B segment.
Julia Borgini asks us to think differently: “Instead of simply trying to create the right message for the right person, how about creating the right message the right way for the right buyer?”
To achieve results, she advises us to:
- Let the buyers lead
- Share our buyers with the entire organization
- Welcome the changes marketing brings
To me, point #2 is the most important. The different parts of a company often work independently. Unfortunately, success is impossible unless they are all on board.
Looking for more useful resources hand-picked from around the web (including mine)? Visit my Social Business page.
Most-read articles on Social Media Slant last month:
- Find the RSS feed for any Twitter user with Twitter RSS (Update)
- Social media in numbers (January 2015)
- The impact of social media on society (infographic)
- The misunderstood practice of content curation
- Have you tried this tool to create RSS feeds for Twitter queries?
- Turn your social media profile into a word cloud with this tool
- The official social media checklist (Infographic)
- Grow your Google+ audience organically with these tips (Infographic)
- Social Media – A History: Infographic
- Find short and catchy names for your products with Wordoid.com