Welcome to this third monthly roundup of my favorite social media articles from around the web! I hope you will enjoy the list I selected for you.
Low Hanging Fruit of Social Media: 12 Quick Changes That Will Make Big Results (KISSmetrics) – Kristi Hines shares very useful tips in this article. I’m pretty sure there are a few that you would never think of. I loved #7 !
Kickstarter Analysis: Why A Failed Campaign Re-Launched And Did Over $5,000,000 (Growth Addict) – Crowdfunding is a tough nut to crack, unless you are willing to test and learn from your mistakes. The example in this article goes to prove exactly that. Watch both videos carefully and notice how the subtle changes affect your reaction to the campaign. One of the best case studies I have ever read!
New Social Media Campaigns You Can Learn From (MavSocial) – Creative social media campaigns are always a good learning ground for business owners. The one Samsung New Zealand launched to help promote the adoption of black cats is genius, in my opinion. What do you think?
Social Media Is Dead! Focus On Marketing Instead (SteamFeed) – Lately, many of my conversations with people have revolved around the lack of respect towards social media. Albert Qian’s article is right on point in that sense. As he mentions, brands still make the same mistakes, despite being frequently caught red-handed. “Social media will always be necessary as a channel to reach an audience, but the context of social is going to change as we know it in the coming years. Be ready.”
Why You Should Stop Curating From Top Content Sites (BundlePost) – To get the full benefits from curation, you need to aim for uniqueness. You want to stand out from the crowd. That’s why, as Robert Caruso states, you should avoid sharing content from the biggest sites / blogs all the time. A hint: thought-leadership. A great read!
Why Some Freelancers Fail at Social Media in 4 Lessons (The Social Marketers) – Freelancers often find social media difficult to figure out. But at the end of the day, according to Susanna Gebauer, it’s about simplicity, human connections, and a willingness to help others.
How to Guarantee Headline Perfection with Every Social Media Post (dlvr.it) – Crafting great headline is a lot of work. After all, you never really know how people will respond to it. Bill Flitter has some fantastic suggestions to help you with that!
How Emotional Storytelling Makes a Good Story Great for Business (Content Standard) – How do you make people relate to content? One word: emotions. The examples in Ted Karczewski’s article are from some of the biggest brands in the world. However, they all show what we, as consumers, want to become the heroes in your story.
Instagram Marketing: How to Run Successful Instagram Photo Contests (Piqora) – One of the most thorough guides I have ever read on the topic. Clear, concise, and to the point. You will also find some excellent visual examples. Piqora is a company to follow!
Why I Love Twitter Lists (Female Business Hub) – Jessica Green offers very solid advice on how to use one of the most useful, yet overlooked Twitter features. A must-read!
Looking for more useful resources handpicked from around the web (including mine)? Visit my Social Business page.
Most-read articles on Social Media Slant this month
- Find the RSS feed for any Twitter user with Twitter RSS (Update)
- The impact of social media on society (infographic)
- 8 tips to rock your Twitter profile
- Social media in numbers (August 2014)
- Optimize your social media profiles in a few steps with this infographic
- Social media in numbers (September 2014)
- Have you tried this tool to create RSS feeds for Twitter queries?
- Mashpedia, a real-time discovery engine for the classroom and journalists
- Find short and catchy names for your products with Wordoid.com
- Google+ now has 1.15 billion registered users!