Another month has ended. Time to share my favorite social media articles from around the web! I hope you will enjoy the list I selected for you.
How to Determine the ROI of Anything (Gary Vaynerchuk) – “What’s the ROI of your mother,” I heard Gary Vaynerchuk ask in a video a few years ago. It has stuck with me ever since because of its continued relevancy. In social media, too many businesses suffer from the shiny object syndrome. They want quick results without trying to understand metrics and goals.
“What’s the ROI of a piano? For me, about $26.50, but that’s mainly people paying me to STOP. For Elton John? About $400 million.”
Gary’s slide deck is short and full of excellent insights.
How to Find Your Brand’s Untold Story: A Case Study (DBD International) – All great brands share the same “secret”. Their strategies are a reflection of at least two things: a deep awareness of their uniqueness and the ability to hear the whispers of their audiences when they are in the room — or away.
Want an example? Check out David Brier’s article. He helped the American School Institute rebrand itself by defining its “untold story”.
All in all, this is a brilliant case study that you will want to bookmark!
A Very Simple Template to Decide What Content to Create For Your Business Blog (MackCollier.com) – Mack Collier’s posts always make me think. This one is no exception. It actually brought to mind what I experience every time a salesman calls me.
After introducing themselves, the person spends 10 minutes explaining why their product rocks. Then, they ask if I would be interested in trying it. Rarely do they speak from my perspective, though. It’s always about them — just like most of the pitches in my inbox.
There is a huge disconnect between what brands want to achieve and what they actually do to achieve it. That’s why a post like Mack’s is important. He asks us to rethink the way we craft our messages and see consumers. He challenges us to show instead of telling.
The 26 Surprising Rules Of Great Content Creation (CoSchedule Blog) – My favorite bloggers do not have the biggest audiences or appear in famous lists. However, they are all passionate about their work, open-minded, and learn from any type of feedback.
Most importantly, they accept their title, as Julie Neidlinger would say. This is tip #22 in her excellent article.
“Are you a professional blogger? A part-time blogger? A hobby blogger? It doesn’t matter what you are, so long as you know. That’ll help you understand what tools you’ll use, for one thing, and how much sleep you’ll lose over things like leads and conversions and affiliate income. Know what kind of blogger you are, and proceed to write without shame. There’s room for everyone.”
In this post, Julie challenges us to own our work, blogs, and reputations. She also talks about hard work, commitment, and patience.
This is more than just an article. It’s a manifesto!
Advanced link building: 11 effective techniques to build trust and authority (SEMrush) – In January 2014, when Matt Cutts announced the death of guest blogging, many people overlooked a very important part: Matt was talking about low-quality guest blog posting. The kind with keywords stuffing. He had to update the post to make things clearer.
Natural guest blogging is part of the list of techniques Shane Barker highlights in his post. Others include the skyscraper technique, dead backlink recovery, infographics, and lists.
The more relevant and useful your content is, the more likely people are to link to it. And you won’t even have to ask for anything!
Looking for more useful resources hand-picked from around the web (including mine)? Visit my Social Business page.