Another month has ended. Time to share my favorite social media articles from around the web! I hope you will enjoy the list I selected for you.
Why Vocal Employees Are a Company’s Best PR (Fast Company) – Daniel Roth, Linkedin’s executive editor, has read many of the 50,000 posts published weekly on the social network.
I love the case study he chose. Dell has used its employees to build advocacy via content that matters to them. This is almost unheard of in the corporate world.
“Executives, HR directors, PR pros see only potential pitfalls—a vocal employee is a poachable employee; someone sharing sharp takes can also share sensitive information; what if employees are boring or, worse, interesting? Better to just to keep the barn door firmly shut.”
“The approach seems safe. But it’s not. Staying silent means not being part of the dynamic business conversation that is happening everywhere around the world.”
Important People Don’t Want A Cup Of Coffee — Here’s What To Ask For Instead (Forbes) – I have been thinking of launching my own podcast for a while now. So, I read as much information on the topic as possible.
In this great article, Nik Parks contends that asking people to be guests on your podcast is better than treating them to a cup of coffee in exchange for a brain-picking session.
I agree. If you value and respect people’s work and time, they will make time for you…
What the So-Called “Mobilegeddon” Tells Us About the State of Responsive Design (Movable Ink) – On April 21, Google rolled out its mobile-friendly update. Websites that meet Google’s mobile standards (large layout and text, and easily clickable links) will now rank higher in search results from smartphones. Those that don’t will experience a drop in traffic.
The term “Mobilegeddon” is pretty grim. It does not really reflect what Google is trying to do here. And, I feel that it puts the blame on the wrong culprit.
Blaise Lucey seems to agree with me: “Google’s mobilegeddon should be a warning sign that marketers need to work harder to keep up with consumer behavior. For years, studies have been coming out about how responsive design is critical to keeping customers engaged.”
“Now, brands are being forced to acknowledge that reality.”
One of the few sensible articles I have read on Mobilegeddon!
There Is No Fold (LukeW) – For the longest time, bloggers have been advised to put their most important calls-to-action above the fold. That is, if they want them to be seen.
I have a problem with that statement. It takes visitors for granted. And when you take visitors for granted, you miss golden opportunities.
In his excellent article, Luke Wroblewski puts the long-standing debate to rest: “The issue isn’t whether the call to action is visible. The issue is whether your call to action is visible at the point where someone has become convinced to take action.”
After all, the world has become mobile. So, when people land on websites, they are used to scrolling automatically.
If they don’t, though, ads are the last thing they want to see.
Why Blogs on Subdomains Are Basically Worthless for SEO (Ignite Visibility) – Of all my years as a blogger, I had always had a hard time understanding the difference between integrating a blog on a root website and using a subdomain.
That is until I came across John Lincoln’s post. He explains everything in layman’s terms, which I am sure you will appreciate.
The biggest takeaway is this: Use a subdomain when you want the site to be seen as a separate entity.
Looking for more useful resources hand-picked from around the web (including mine)? Visit my Social Business page.