Another month has ended. Time to share another roundup of my favorite social media articles from around the web! I hope you will enjoy the list I selected for you.
This Outfit Designed to Help Change Clothes in Public Is at 2,000% of Its Kickstarter Goal (Adweek) – Looking for an idea to fuel your creativity for your next campaign? Here is a fantastic example. As simple as the idea behind the product is, it addresses a very real need for women. Hence the incredible funding results!
How to Defend Against Content Theft (Search Engine Journal) – Neil Patel has written one of the most thorough posts on protection of digital content. He also shares a great list of tools.
The Ultimate Guide to LinkedIn Search for People and Jobs (Zapier) – The LinkedIn Search functionality is powerful and yet largely untapped. Time to learn how to use it with Joe Stych. His tutorial covers pretty much everything, including filters and boolean search commands.
Iceberg Pages: A Universe Beneath Your Site (Doktor Spinn) – Iceberg pages are pages that you have created but may not automatically want to display in your menu. However, they play a vital role, especially with search engines. Jerry Silfwer’s examples are excellent, my favorite being the one about special events. Read and bookmark, it’s pure gold!
The Secret to Getting #1 Rankings on Google…Using Pinterest! (Boom Social) – Have you ever noticed how well Pins fare in Google Search? Let Kim Garst help you increase exposure of your content with this awesome tip.
Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer (Quick Sprout) – Since the launch of long-form posts on LinkedIn, people have been re-sharing their content verbatim on the platform. This has triggered a huge debate: Is it good practice or is it considered as duplicate content for search engines? Neil Patel addresses the issue well in this post. It’s backed by personal experience, which makes it a very valuable case study.
20 Excellent Tips for Emails That Convert (Vero Blog) – Everything about this article is great. From the visual layout to the case studies, it’s a gold mine for anyone interested in improving their newsletter. My favorite tip is #9: Keep readers on their toes. It’s all about building expectations — and ultimately loyalty.
16 Tips For Using The New Pinterest Smart Feed (Stacey Corrin) – Pinterest has become one of the most important social networks around. And not just for DIY stuff and home decor. However, you have to do more than pinning for the sake of pinning if you want to be successful there. Everything, from your pins to your boards, has to be optimized. You also have to interact with other members, repin, and like their pins. In this excellent article written Stacey Corrin, you will learn that Pinterest is a little like Instagram. You reap what you sow.
20 Brands to Follow and Learn from on Pinterest (Small Biz Trends) – Whether you are looking for inspiration or are getting started with your Pinterest strategy, this article will certainly provide good food for thought. Tabby McFarland features 20 big brands that totally get the social network. Names include Starbucks, Whole Foods, The Food Network, Kraft Recipes, L.L. Bean, and Etsy.
8 Metrics to Conquer a Content Marketer’s Fear of Measurement (Content Marketing Institute) – Measuring the success of a content strategy is not easy. There are so many factors and metrics to take into consideration! If you feel overwhelmed by the task, take a look at Pawan Deshpande’s article. The way he breaks down the process is fantastic. He also shares some very useful tips to lighten the load. I particularly like this quote: “Start small. You don’t need to measure everything all at once. Rather than flying blind, start measuring something that’s easy for you and work from there.”
Looking for more useful resources handpicked from around the web (including mine)? Visit my Social Business page.
Most-read articles on Social Media Slant this month
- Social media in numbers (November 2014)
- Find the RSS feed for any Twitter user with Twitter RSS (Update)
- 5 tools and services that caught my attention this month (November 2014)
- 5 practices to market your next event successfully online (Infographic)
- 7 tips to write stellar blog posts
- Have you tried this tool to create RSS feeds for Twitter queries?
- The impact of social media on society (infographic)
- Tweet without worrying about the 140-character limit anymore
- Turn your social media profile into a word cloud with this tool
- Introduction to social media policy (Slides)