Another month has ended. Time to share my favorite social media articles from around the web! I hope you will enjoy the list I selected for you.
The Benefits of Guest Blogging (from a Veteran Guest Blogger) (Feldman Creative) – Another gem from Barry Feldman, who is one of my favorite bloggers. I love his suggestion of joining LinkedIn Groups dedicated to guest blogging. I had never thought of it!
Good Content Vs. Good Enough Content with @AnnHandley (TopRank Online Marketing) – How do you the increase frequency of publication while also focusing on quality? While I think producing more is not a solution, I tend to agree with Alexis Hall and Ann Hendley: You need to understand the value of great storytelling. Becoming a better writer is key.
Ann suggests 5 steps:
- Be you
- Define “you” in writing
- Re-frame your message to redirect the focus on your audience
- Have a distinctive voice
- Turn the small stuff into emotions
An excellent read!
5 Psychological Hacks That Will Make Your Pricing Page Irresistible (Marketing Land) – One of my friends always says that, “a great marketer can sell a dirty T-shirt.” And she is right. Kanye West did it, after all.
I find this quote particularly fitting here. Pricing should be seen from a psychological perspective, and not just a business perspective.
Neil Patel shares five different hacks that will help you price your products and services in an effective way. My favorite is #1 (The Decoy Effect). What about you?
How to Create a Successful Social Media Giveaway (Inc.) – I find giveaways a hit or a miss. Well, more of a miss than a hit, actually.
It has to do with the fact that brands of all sizes rarely have a plan. They are mostly looking for a short-term solution to lack of likes, newsletter signups, comments, or sales.
Before you launch your next giveaway, read Jim Belosic’s article. His questions are right on point, especially the first one: “Does the prize have emotional appeal?”
METHOD: Too Long; Didn’t Read (TL;DR) – Epic Content (ConverStations) – How do you approach long-form content? As a curator, I always have two people in mind: my readers and myself. When I write, I try mixing both personas to craft the most useful piece.
Mike Sansone goes further with a third persona (the coach) and shares some great insights into the reading and writing processes: “Often, when faced with a larger piece of content to write, nothing gets written. Too many business owners already have plenty of plates already spinning to write something long. I suggest 300-700 words as a goal. Go for page depth rather than page length.”
Bonus read: The ‘Short Copy’ Trap When Offering Free Opt-In Content (Copyblogger) – Many experts will tell you that giving free stuff guarantees conversions. So, why do so many businesses fail at meeting their goals? According to Demian Farnworth, there is a simple explanation: Stop writing copy from your own perspective and start focusing on your readers’.
Readers don’t want a few words thrown together. They want the real deal…
Looking for more useful resources hand-picked from around the web (including mine)? Visit my Social Business page.