Time flies. The first half of the year is already over!
It’s also time to share my favorite social media articles from around the web! I hope you will enjoy the list I selected for you.
Forrester’s Nate Elliott: There’s No ‘Community Building’ on Social (SocialTimes) – Relying solely on social networks to build communities is a mistake. Things may work for a while, but long-term conversations cannot be sustained on rented lands. The keyword here? “Archived”.
Nate Elliott offers two interesting examples in the post. The companies bring social media into their digital properties to cement conversations and keep visitors where it matters.
It’s not just about immediate sales: “Elliott noted that despite the wide range of people on Facebook, Twitter, Google+, Pinterest and other sites, the first place most people look for information is usually the company’s website.”
An excellent reminder that social businesses are pretty much the same as physical stores.
The psychology behind Web browsing (The Next Web) – Have you ever wondered why people dislike auto-playing videos? According to Liraz Margalit, the answer is steeped in history.
“I’ve witnessed visitors start scrolling along a page and suddenly realize they don’t know where they are anymore. It’s a thoroughly modern phenomenon but it evokes the same fear triggers that our ancestors felt when they were in a foreign environment and suddenly didn’t know how far they were from home.”
A fascinating look at the role human behavior plays in marketing.
Stop the Fear of Linking Insanity! (LinkedIn) – Like Mark Traphagen, I have noticed this reluctance to link to sources. Several prominent blogs share incredible insights but won’t give credit where credit is due. You have to dig to find more information.
Actually, this reminds me of what many people still ask about content curation: “If I direct customers to good content that is not mine, won’t this affect my bottom line negatively?”
According to Mark, “We don’t know for sure, but it may be that such links help search engines establish and feel more confident about the topical relevancy of your pages. If you page is about bubble blowing and you link out to other good sources about aspects of bubble blowing, it seems more certain that your page probably really is about bubble blowing.”
There is only one way to make your audience happy: Be a consistent source and curator of good information.
The 10 YouTube Commandments You Should Live By Every Day (Social Media Week) – Pinterest, LinkedIn, Facebook, and Twitter provide good platforms for potential traffic. So does YouTube!
In this short article, Sibylla Nash shares must-follow commandments. While none will feel new, the reminders are important. Because, let’s be honest for a minute. Most of us often forget the basics online.
Instagram Case Study: Social Studio Shop (Jenn’s Trends) – I love good case studies. This one is a real treat!
Jenn Herman does an excellent job explaining and showing why Social Studio Shop rocks Instagram. The language is simple and the examples really on point.
Instagram-centric blogs rarely mention captions and calls-to-action. So I’m happy to see the subjects broached in the post as well.
Looking for more useful resources hand-picked from around the web (including mine)? Visit my Social Business page.