Another month is over. Time to share my favorite social media articles from around the web!
I hope you will enjoy the list I selected for you.
The A-to-Z Guide to SlideShare (Feldman Creative) – Facebook, Twitter, YouTube, and LinkedIn are household names. But what about SlideShare? I’m not a heavy user but love stopping by when I need to find or publish slide decks.
Looking for an introduction to the platform? Barry Feldman’s article is perfect. It covers essential things like optimization, lead generation, and how to get featured. There are also good examples and a great infographic!
We have a 62% bound rate on our home page… (Ecommerce Store) HELP?!?! (Inbound.org) – This is not a post, just a request for help that turned into an excellent case study on constructive feedback. The thread will teach you how to:
- Share and / or receive great advice.
- Look at your website from the perspective of your visitors.
Pay special attention to the way each person delivers comments and offers solutions.
Big Niche? Little Niche? What the Niche are You Talking About?! (Firepole Marketing) – Are you having a hard time defining your niche? If so, here is a very useful introduction to the concept. Using plain English, David Kirshbaum shows you how to segment your approach by focusing on the Big Niche and the Small Niche
“Your Big Niche is a container that defines the shape of your business, and what you fill it with are your Little Niches.”
4 Phenomenal Photography Marketing Videos on Instagram (Animoto) – When was the last time you used video to create a connection with your audience on Instagram? Moira West’s post is here to remind you of the importance of this visual format.
While the article is intended for photographers, I feel that you will all be inspired by the examples. Their simplicity is what makes them so effective!
8 Unexpected and Useful Ways to Use Twitter Group DMs (MakeUseOf) – Earlier this year, Twitter started allowing users to privately chat with up to 50 accounts at the same time.
Group DM can be a powerful community-building tool. In this post, Angela Alcorn suggests eight very simple ideas. I really like the ones about topical ninja groups and the inner circle of loyal followers.
Bonus: “Mean Tweets”: A Hootsuite Dashboard Update
Based on Jimmy Kimmel’s famous “Celebrities Read Mean Tweets” series, this two-minute video delivers a brilliant message: Embrace negative comments to improve your product.
Looking for more useful resources hand-picked from around the web (including mine)? Visit my Social Business page.