The following is a guest post by Al Gomez. His bio is at the end.
Social media marketing is becoming trickier by the minute. What worked yesterday may not be enough to bring in the needed revenue this time around. So what do you do? You try another campaign. But which one is the perfect fit for your brand? And how would your audience respond?
The key to a successful social media campaign is understanding online users. Know what makes them tick by following their activities, reading their posts, and asking them questions. This should give you an idea of the kind of topics that inspire or encourage action from them. Next, figure out where to market your business. Pick one or two social media platforms where the bulk of your audience is. That way, you are sure to receive a good amount of engagement once you run your campaign.
Do you need more inspiration for your next social media campaign? Here is list of five to try this year:
Trying a new social media campaign may seem scary – but it could be just what your business needs to increase its presence on the web. Learn from big brands and their work — How did they gain all those retweets, likes, and shares? By carefully analyzing your competition’s activity, you can tailor those tactics and make them work for YOUR brand.
If you are handling multiple social media accounts, it’s best to use tools like Shortstack for effective management. Whether you serve thousands or millions of followers, let Shortstack gather all the necessary data for you.
Al Gomez is an SEO consultant and the founder of SEOExpertPage.com, a digital marketing agency based in the Philippines.